we make your
web site
work for YOU

generating business

When you hire a web site designer and developer, you're making a business investment. We at ZipinNet apply our business, marketing, web and graphic design expertise to maximize your return on investment. To generate business, your web site should:

Distinguish you from competitors -- creating a competitive edge
Build customers' confidence in your goods and services
Provide e-commerce services that are easy to use
Enhance your professional image
Become a "searchable presence" on the Internet

We design customer-friendly web sites using a systematic approach to make it easy & attractive for web visitors to buy your goods and services.

expanding service to 24/7

With the web, you can provide 24/7 information and selected services to customers without adding staff. The quality and depth of information you can provide on the web exceeds that of any brochure. You can provide detailed product and service information; educational materials; testimonials; journal publications. You can also sell and process orders using e-commerce -- yes, low-priced e-commerce options are available!

High customer service standards have been established by companies such as FedEx and Lands End, and high customer expectations spill over into your business. In other words, busy people have come to expect the flexibility to do business with you at their convenience. On your website they can obtain information, ask questions/submit forms, interact via guest rooms and, if you choose, purchase goods and services 24 hours a day, 7 days a week.

saving you time and money

Along with making sales and serving your potential and current customers more effectively, your web site can save your staff time and money. Phone calls are briefer when you can refer callers to your site for repetitive or complex information. Time and money spent on mailings can be reduced.

enhancing your professional image

We've all come to expect that businesses and professionals have web sites. Web sites are part of an overall marketing investment to establish your professional image. Of course, an unprofessional web site can damage your image, just as a great web site sets you apart as "one of the best". We strive for a clean professional image with a unified look and feel across your web site. Graphic themes vary -- serious, sophisticated, high tech, "down home", nurturing, authoritative or lighthearted -- according to your line of business. Visit some of our active web sites.

a searchable presence on the net

If ranking high on searches is a priority for you, we will research optimal keywords for you and develop doorway pages (special pages tailored to search engines). We use Web Position Gold to customize doorway pages for each search engine based on its ranking criteria and protocols.