we make it
easy & attractive
for customers
to do business with YOU

fast and clear

Internet customers, according to surveys, strongly dislike long waits for pages to load; confusing navigation; and content that doesn't answer their questions. Web site visitors value functionality over "bells and whistles".
Therefore, we work hard to give your web site:

A clean professional image
Quick-loading pages
Easy navigation
Content that helps turn web visitors into customers
Resolution independence -- your site looks great
regardless of browser, computer or screen size

clean professional image

We design your site to enhance your professional image -- we develop a look and feel that reflects your company's distinctive strengths and values. Clean graphic design, effective use of color, and professional layout of each page helps build your visitors' confidence in your goods and services.

Please visit our sample sites. We think you'll agree, we enhance the professional image of our clients.

quick-loading pages

Visitors want web pages to load quickly. They tend to leave sites that take more than 7-10 seconds to load. With a significant portion of Internet users dependent on 56K phone lines, this suggests limiting file size to 70K per page (a 70K page takes about 9 seconds to load on a 56K phone line).

ZipinNet uses a number of techniques to minimize file size. We also help you evaluate the trade-offs regarding loading time and desired appearance. We can offer you choices among high-impact sites and graphics that load quickly.

easy navigation

The navigation standard is "3 clicks and you're there". In other words, web visitors expect to find desired information within 3 clicks or links. When navigation is cumbersome or confusing, web visitors tend to leave for another site.

We'll make it easy for web visitors to find the information they seek on your site, and we'll make consumers' e-commerce purchases as hassle-free as possible.

the information YOUR customers seek

The third key complaint of Internet visitors concerns web site content. Many sites are designed from the company's standpoint, i.e., "this is what we want to say". While it is tempting to design from the company's standpoint, a greater return on your internet investment can be achieved by designing from your customer's standpoint.

From a customer's standpoint, many sites have incomplete, irrelevant or confusing information. It's amazing how few sites offer potential customers the practical information and visuals they seek.

For example, an e-commerce site selling office furniture must provide detailed information on dimensions, materials and finishes along with large photos. Service providers must give a clear picture of their services and operating style so potential customers can evaluate whether to take the next step toward purchase: e.g., submit an online form, register or request a proposal.

With over 15 years of business and marketing experience, we know how to "walk in your customers's shoes". We use a structured approach to identify what YOUR potential customers want and need to know, so that web visitors can confidently purchase your goods or services.

web sites should be resolution-independent

All of our sites are designed to be resolution-independent and browser-independent. This means the sites look good and the code works on almost any computer, monitor and browser. This is critical because of the tremendous variety among computers, screen size, resolution and browsers used to view your site. Many sites look good with certain browsers and screens, but look bad (or don't function properly!) for Internet visitors using different browsers and screens.

About half of all Internet visitors use a PC with an 800 by 640 pixel screen resolution and the browser Internet Explorer. About 25% use a 640 by 480 screen and another 25% use higher resolution screens. Some monitors show "thousands" or "hundreds" of colors (or black-and-white) to speed up loading time. To ensure that all your web visitors see what you intend them to see, we test your web site on each of the following:

On PCs and Macs
On small low-resolution monitors and large high-resolution monitors
On monitors that use "hundreds", "thousands" and "millions" of colors
On the three most widely used browsers, which are Explorer, AOL and Netscape