our approach
is to stand
in YOUR customers' shoes

When we design your web site, we bring you 15 years of business and market planning experience, as well as our web design expertise. We think our approach to achieving your web site goals will maximize the return on your web site investment.

We highlight your competitive strengths and "walk in your customers' shoes". In this way we develop a web site to generate business, expand customer services without adding staff, save you and your staff time, and enhance your professional image.

our services

We provide several services in addition to web site design:

• Serve as webmaster, adding new sections as needed, removing outdated pages, updating navigation, etc
• Web hosting services
• Domain name registration and management, including renewals
• Email accounts using your domain name, e.g., your_name@your_domain_name.com
• Submission of sites to search engines (our pages are designed with meta-tags and home page language to help search engines find your site)

your preferences

Your preferences determine how we work with you in the web site design process. You may prefer to be closely involved, or "barely involved". You may be an Internet rookie or highly experienced we'll guide you through the process, or follow your direction -- based on your needs and preferences. Many clients prefer to communicate primarily via telephone, email and the internet; others prefer face to face meetings. When it comes to web site content, you may wish to develop it yourself, have us develop content or, as most clients prefer, collaborate on content development. You choose the web site design process that works best for you.

your web site strategy

Before we begin work on your web site, we learn about your business goals, your customers, your competition, and your distinctive competitive edge. Generally, after a structured work session with you, ZipinNet can rapidly formulate a strategy for your web site.

Your web site strategy identifies how your site can best accelerate your business performance: moving your business ahead of competitors, increasing sales and strengthening customer loyalty.

your competitive edge

Next we "translate" your web site strategy into a competitive edge outline. The discipline of this step ensures that your site is focused to work for YOU and to make it easy and attractive for customers to do business with you. Your competitive edge outline has concise descriptions and rough drawings of your site, addressing the following categories:

Look and Feel
Content and Functions
Special Features
Graphics and Graphic Design
Navigation
Loading Time Goals

your "live" site

With a clear vision of your site, we prepare a site map and mock-ups of key pages for your review. The site map identifies all the pages of your site and how each page links to other pages. Mock-ups show your home page, content page templates, logo graphic, navigation graphics and other graphics. We'll also review keywords and metatags with you, for search engine purposes.